Archive of MacBook Air Rumors

Microsoft yesterday launched the latest in its series of ads comparing the Surface Pro 3 to Apple's MacBook Air. The new ad, entitled "Winter Wonderland", compares and contrasts the two machines to the jingle of the Christmas melody.


The ad's predominant assessment of the Surface Pro 3 is how powerful the device is in comparison to the MacBook Air, offering similar performance while also supporting pen input. Microsoft also highlights the use of the Surface Pro 3's kickstand and touch screen as major advantages over the MacBook line, as the Microsoft user in the ad goes about using the Surface to design a Christmas-themed coffee mug. Finally, the ad highlights the Surface Pro 3's ability to detach from its magnetic keyboard for easy travel and its robust array of ancillary ports, such as its USB port. "I think I like your Surface Pro 3," the MacBook Air user states at the ad's end. "No seriously, where can I get one?"

Since the Surface Pro 3 was announced this past May, Microsoft has released several ads comparing the device to Apple's line of MacBooks. Back in August, the company released a series of ads sizing up the MacBook Air with the Surface Pro 3 for the first time, most likely for the then-impending back-to-school rush. Microsoft has also pitted the MacBook Air against Lenovo's Yoga 3 Pro in another ad released earlier this month.

All of the ads unsurprisingly position the Microsoft product as offering more versatility and a wider array of functionality compared to the MacBook Air. None of this is new, of course, as Apple and its products have long been popular targets in ads from a number of competitors including Microsoft, which has in the past compared its Cortana virtual assistant to Siri and the Surface RT to the iPad.
Other World Computing today announced the launch of new 1 TB (960 GB) solid state drive options for 2010-2012 models of the MacBook Air.

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Priced at $549 for the drive alone or $579 for a package including tools and an Envoy enclosure to repurpose the original drive for external storage, the new 1 TB option complements existing 120, 240, and 480 GB options for the various MacBook Air generations.

- 2010 MacBook Air SSD upgrades
- 2011 MacBook Air SSD upgrades
- 2012 MacBook Air SSD upgrades

With Apple's move to PCIe-based SSDs beginning with the 2013 MacBook Air, OWC has yet to launch new SSD upgrade kits for the latest notebooks, but the company has promised it is hard at work on kits for these machines.
intel_core_m_badgeWhile Intel's next-generation Broadwell processors for most Macs are not shipping until early 2015 or even later, the company began shipping some ultra low-power Broadwell chips known as Core M a couple of months ago. These chips are designed to run at just 4.5 watts and are intended for next-generation fanless PCs and tablets, fitting perfectly with circulating rumors of a thinner, fanless 12-inch MacBook Air, potentially with a Retina display.

The first batch of Core M chips launched in early September consisted of the 5Y10/5Y10a running at a base frequency of 800 MHz with a maximum of 2 GHz turbo, along with the more powerful 5Y70 running at 1.1 GHz with a max turbo of 2.6 GHz. But as pointed out by CPU World, Intel now appears to have quietly added several new processor options to the Core M family. Internal roadmaps had targeted an early 2015 launch for these chips, but Intel's chip database shows the new chips as having launched this quarter.

The new chips, which we understand Apple has indeed been testing with the upcoming 12-inch MacBook Air, include a new high-end 5Y71 chip running at 1.2 GHz with a max turbo of 2.9 GHz, two new mid-range chips arriving as 5Y51 and 5Y31, and a new low-end 5Y10c variant. As noted by CPU World, all of the new chips offer faster graphics than the initial batch of Core M chips, with base graphics frequencies moving from 100 MHz to 300 MHz across the board and turbo frequencies in some cases rising slightly to as high as 900 MHz.

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Lenovo's Yoga 3 Pro is the first PC to take advantage of the first batch of Broadwell Core M chips, and performance has been lackluster. It is unclear, however, whether the issues are due more to Core M's limitations for the sake of power efficiency or to Lenovo's design decisions. Still, the new second batch of Core M chips appears to mark a significant step forward from the earlier versions while maintaining the same low power draw.

The launch timing of Apple's rumored 12-inch MacBook Air remains up in the air, with one rumor pointing to a likely mid-2015 launch. But with Intel moving forward on its Broadwell Core M chip lineup and perhaps accelerating its launch plans for those chips, it will be interesting to see if Apple looks to launch the new, thinner MacBook Air earlier in the year.
Just about a day before Apple's October 16 media event, KGI Securities analyst Ming-Chi Kuo has issued a new report, saying that he expects supplies of iPad Air 2s to be constrained. His report also suggests that the 27-inch Retina Display iMac will have shipments begin before the end of the year and reiterates that the new iPad minis won't be a significant upgrade.

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Of the new products, we think the market will be more interested in iPad Air 2. However, as the poor yield rate of anti-reflective coating cover lens has delayed mass production, we estimate 2014 shipments of iPad Air 2 of 7- 9mn units, lower than the 12mn units of the then-new iPad Air shipments in 2013. We thus expect iPad Air 2 to contribute less to the supply chain than iPad Air did last year. We also don’t expect the event to boost supply chain shares much.
Kuo goes on to once again suggest that a significant update to the iPad mini isn't likely due to the iPad Air's larger "contribution to Apple's sales and earnings" and that iPad mini is seeing limited development resources because Apple is working on a brand-new 12.9-inch iPad.

The 27-inch Retina Display iMac is likely to begin shipments before the end of 2014, with the 21-inch Retina Display arriving sometime in the second half of 2015. The delay between the two models, Kuo suggests, is because of how difficult it is to develop two different sized high resolution panels at the same time.

Finally, Kuo corroborates reports that new MacBook models will not make an appearance at the October 16 event as Apple is waiting on Intel's Broadwell chips before significantly upgrading its laptop line. This includes the rumored 12-inch MacBook Air.

Apple is holding its press event this Thursday, October 16 at 10:00 AM PT on its Cupertino campus. Besides new iPads and iMacs, Apple is also expected to announce the public launch date for OS X Yosemite. MacRumors will provide live coverage of the event.
With rumors of a new 12-inch Retina MacBook Air circulating in recent months and the latest reports suggesting small-scale production has already begun, many have been wondering about Apple's plans for introducing the product. According to a new report from Re/code, the Retina MacBook Air will not be unveiled at this Thursday's media event.

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Apple may well have a new MacBook Air with Retina Display in the pipeline, but it’s not going to unveil it this week. Sources familiar with Apple’s plans tell me that the company’s latest reimagining of the ultralight laptop won’t be shown off at its Thursday event.
In line with previous rumors, the report claims Thursday's event will focus on new iPads, Retina iMacs, and OS X Yosemite. One source has also claimed updated Mac minis could appear at the event, but there has been little additional chatter about the possibility.

Apple's media event kicks off at 10:00 AM Pacific Time on Thursday, and MacRumors will have full live coverage of the proceedings. There are likely to be additional leaks and rumors in the final lead-up to the event, so stay tuned as Apple prepares to finalize its product lineup for the holiday shopping season.
Quanta Computer has begun production on Apple's ultra-slim 12-inch MacBook and will look to ramp up its efforts beginning November, reports Digitimes. Despite these newest efforts however, the report also states that the notebook will not be ready in time for this holiday season.

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Since initial production of 12-inch MacBook Air has not yet reached a satisfactory yield rate, component makers and Quanta are making efforts to hike yield rates for the time being, the sources said. As initial production is in limited volumes, 12-inch MacBook Air may not be able to hit the store shelves in time for Christmas, the sources indicated.
Specifically, component makers are reportedly having issues with the new MacBook Air's ultrathin chassis, which is said to be slimmer than the current 11-inch and 13-inch MacBook Air. The supply chain sources also add that the 12-inch MacBook Air will come with a touch-enabled Retina display.

Rumors of an ultra-slim 12-inch MacBook from Apple have gained traction throughout the past few months, as reports from Jack March last month indicated that the notebook would launch in multiple color options and feature fanless internals. A fanless machine would also suggest that the machine would adopt an ultra low-power processor, such as the Broadwell-Y Core M processors recently announced by Intel.

However, a touch-enabled Retina display seems less likely for the 12-inch MacBook, as the inclusion of one would greatly increase the cost of the machine. A multi-touch 12-inch MacBook would also likely conflict with Apple's rumored 12.9-inch iPad Pro, which is said to be launching early next year.

March's report previously indicated Apple appears to be aiming for a mid-2015 launch for its 12-inch notebook. The notebook will reportedly come in silver, gold, and space gray options.
macbook_air_chassisFollowing a previous report claiming Apple's much-rumored 12" ultra-slim notebook is planned to arrive in silver, gold, and space gray color options, Jack March has issued a follow-up report sharing additional details on the machine.

According to March's report, which MacRumors believes to be based on legitimate information, the new notebook has a much thinner design that appears to sacrifice many of the usual ports seen on Apple's current notebooks and may adopt the new reversible USB Type C connector that has seen its specifications recently finalized.
A source familiar with Apple’s plans describes the 12 inch Macbook Air as having a noticeably thinner design, the source wouldn’t give dimensions however noted that the thinner design may sacrifice the standard USB port and Apple will move to the reversible USB Type C with this product, It is assumed Apple will include an adapter in the box for backwards compatibility.
Interestingly, the report raises some questions about charging on the notebook, indicating that the usual MagSafe port has been removed in favor of a new, unspecified charging method.

In line with previous rumors, the machine is reportedly fanless, suggesting it will adopt an ultra low-power processor such as the Broadwell-Y Core M processors recently announced by Intel. The body of the new notebook is also said to be narrower than the current MacBook Air, with narrower display bezels and a keyboard stretching right to the edges of the machine. Finally, the speakers are said to be located above the keyboard with visible grilles, unlike the MacBook Air and 13-inch MacBook Pro that have their speakers located underneath the keyboard.

Apple's 12-inch notebook has been rumored for some time, with the launch perhaps being pushed back due to multiple delays for Intel's Broadwell chips. March's previous report indicated Apple appears to be currently looking toward a mid-2015 launch.

(Image: Chassis of current MacBook Air)
With Apple's Mac notebooks continuing to prove popular with consumers, the company has been rumored for some time to be working on a 12-inch notebook that could feature an ultra-slim form factor, Retina display, a new buttonless trackpad, and a fanless design. Rumors of such a machine have surfaced from several sources over the course of the past year, suggesting Apple has indeed been working on the device.

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While such a machine has yet to debut despite early rumors of a mid-2014 launch, perhaps due to continued delays with Intel's next-generation Broadwell chips, a new report from Jack March of A Tech Website claims the machine remains in the works. According to the report, Apple appears to be targeting a mid-2015 launch for the machine and, most interestingly, the company is said be planning to offer it in the same silver, gold, and space gray colors used on its iPhone lineup.
The most fascinating part of this report is that Apple is also planning to change the colours for the first time with an Aluminium MacBook, the source says that Apple is planning to add Space Grey and Gold colours to their MacBook lineup, which would be consistent with the colours on the iPhone 6.
While the claim of multiple color options for this new notebook appears outlandish, MacRumors has reason to believe this information is correct and that Apple has at least considered launching the 12" notebook with several different "special edition" color options.

The report notes that timing for release of the new notebook has shifted several times as Apple has continued development, with that uncertainty also reflected in a recent report from Digitimes pegging the timeframe at a wide open "end of 2014 or in 2015."
Apple will launch a thinner MacBook near the end of this year or sometime next year, according to a new report from Digitimes. Citing supply chain sources in Taiwan, the report notes that component production has already begun in small volumes. Apple will also reportedly cease production of the 13-inch non-Retina MacBook Pro by the end of 2014.

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A report last month claimed that Intel's continued delays of its Broadwell chip may cause Apple to push back the release of its 12-inch MacBook until late this 2014 or early 2015. The 12-inch MacBook is said to include a Retina display and may either be a successor to the MacBook Air or join Apple's current 11-inch and 13-inch models.

A previous report in June stated that Apple would begin production of a 12-inch MacBook Air in the third quarter of this year, with Quanta Computer in charge of assembly. The 12-inch MacBook Air was also described as appearing similar to the 11-inch and 13-inch models, but featuring a Retina display and internal changes to various components.

Other reports throughout the year have also shared information on a 12-inch MacBook Air, with NPD DisplaySearch and KGI Securities analyst Ming-Chi Kuo also stating that the new notebook would feature a Retina display. A user on a Chinese forum who previously shared accurate information noted that the 12-inch MacBook Air would incorporate a new cooling system and button-less trackpad design.

If Apple is indeed looking to launch a new MacBook late this year or early next year, the company may unveil the notebook at an October event following the introduction of the iPhone 6 in September.
Microsoft today launched three new ads targeting Apple's MacBook Air and comparing the notebook to its new Surface Pro 3 tablet. All three commercials emphasize the Surface Pro 3's touchscreen multitasking features and expandable hardware, with each showing how the MacBook Air lacks similar functionality. The ads also end with the tagline "The tablet that can replace your laptop."


The first spot is titled "Crowded" and focuses on two narrators and how the Surface Pro 3 is a tablet and a laptop. When told about the Surface Pro 3 by the first narrator, the second claims that the tablet doesn't have the power of the MacBook Air's Intel i5 processor. The first narrator states that the Surface Pro 3 does have an equal processor, and shows off Microsoft Office, Photoshop, pen support and its touchscreen. The second narrator counters with showing off his own touchscreen (an iPad), and exclaims "I have a lot of stuff to carry." The ad ends with the first narrator saying "You are more powerful than you think", referencing Apple's recent "Powerful" ads for the iPhone 5s.


The second ad, named "Head to Head", features a direct comparison between the two, drawing a parallel between the 128GB of storage and 4GB of RAM on each device. However, Microsoft once again emphasizes the Surface Pro 3's touchscreen, pen support and detachable keyboard, while the MacBook Air is shown to have none of those features.


The third ad "Power" starts off with a Mac user curious about a full version of Adobe Photoshop running on the Surface Pro 3, once again demonstrating the device's laptop and tablet capabilities. The narrator claims that the Surface Pro 3 is just as fast as the Mac, boasting a touchscreen with a kickstand along with a Mini DisplayPort and a USB port. The ad ends when the Mac user states "So you're saying it does more than my Mac?", and the Surface Pro 3 user going "Well, technically you said it."

Microsoft originally announced the Surface Pro 3 this past May, and also launched a program offering MacBook Air owners $650 to trade in their laptop towards the Surface Pro 3. In prior years, Microsoft has also released ads poking fun of the iPad and comparing it to the Surface.
Apple has launched a new television ad for the MacBook Air, "Stickers," showing off an array of customizable decals placed over the Apple symbol on the back of the notebook.

Decals shown include various sunglasses, hats, and headphones, along with nods to Breaking Bad, Peanuts, Ice Age, Snow White, Pac Man, Chi the Cat, The Simpsons, Batman, Wonder Woman, the Tasmanian Devil, Hello Kitty, Catwoman, and Mickey Mouse.

There are also cameras, record players, trees, faces, cityscapes, planets, scuba divers, 8-bit games, a variety of abstract designs and patterns, and more, plus a Beats logo. The new spot ends with a side view of the MacBook Air and the tagline "The notebook people love." Apple has also posted a "Stickers" page on its website detailing some of the decals in the video.

A celebration of all the many ways people love the MacBook Air, featuring music from artist/producer, Hudson Mohawke.
Apple's MacBook Air, last refreshed in April of 2014, is known for its portability and ultrathin size, weighing in at 2.38 pounds for the 11-inch model and 2.96 pounds for the 13-inch model. The MacBook Air is also Apple's most affordable notebook, with prices beginning at $899.
macbook_air_mavericks_roundup_headerIntel's continued Broadwell delays may cause Apple to push back the release of its rumored 12-inch MacBook, reports Taiwan's Economic Daily News [Google Translate].

According to the site, the device will not ship until late 2014 or early 2015 as it is expected to use Intel's 14-nanometer Broadwell chips, which have been delayed numerous times. The most recent rumors have suggested the U series Broadwell chips designed for use in Apple's MacBooks may not ship until February of 2015.

Apple's 12-inch MacBook, which is said to include a Retina display, has been described as a successor to the MacBook Air. Rumors originally pointed towards a fall 2014 launch date with mass production beginning in the third quarter.

News of the 12-inch MacBook first surfaced in October of 2013, with KGI Securities analyst Ming-Chi Kuo describing the device as a MacBook with the portability of the 11-inch MacBook Air but the productivity of the larger 13-inch model, with a high-resolution display.

Rumors have also suggested the 12-inch MacBook will have a redesigned ultrathin chassis with a revamped trackpad design that doesn't incorporate a mechanical button as well as no fan assembly for quieter operation.

Along with the 12-inch MacBook, Intel's Broadwell delays are likely having an impact on several of Apple's planned product releases. The first chips designed for Apple products are not expected to begin shipping until early 2015, and the chips designed for the Retina MacBook Pro and the iMac may not ship until mid-2015, meaning Apple will be unable to launch significant product updates until the chips are ready.

Though the 12-inch MacBook is delayed, a separate report from Economic Daily News [Google Translate], suggests new 11 and 13-inch MacBook Air models are set to enter production next month with new processors, chassis, screen, and other components.